Building Apps: DIY Builders Or Custom Development?

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Everybody loves mobile apps and every business wants to have one, sometimes even without a specific purpose. Some people want their own apps for business, some for leisure. On one hand, there are software development companies (or freelancers), which offer their professional thus expensive services. On the other hand, there are such tempting things as do-it-yourself app makers, which offer creating and publishing apps quickly, and what’s even more important, for free, almost free… Or not so free.

What is a DIY application?
What’s the general image of a DIY application? What can it actually give you? The simplest ones are a kind of template that you configure. Android? iOS? Windows Phone? No problem, here you go, there are both native and cross-platform options at your service. App makers take the process under control from the start up to submission to application stores.

Here are some basic things offered; all of these functional options vary from maker to maker:
– placement and updates of various content;
– social media and RSS integration;
– push-notifications;
– click-to-call and feedback forms;
– geolocation;
– features peculiar for businesses (e.g. menus for cafe and restaurant apps);
– analytics and so on.

Some DIY apps take 20 minutes to create, some take much more time. Some are completely free and valueless (as a rule, they offer premium benefits for a fee). Some specialized app building services allow to create business apps for scheduling, handling payments and invoicing, messaging and marketing. Whatever kinder überwachungs app kostenlos the model is, app makers have to find a way to monetize their efforts: setup fees, hosting fees, one-time fees, monthly or yearly subscriptions etc. The amounts range from, say, twenty dollars per month to much, much more.

What’s bad about DIY apps?
Let’s outline two bad things about them:

– Maybe the biggest issue with DIY apps is that in many cases you have to allow in-app advertising as a cost for being free of charge. That’s used to monetize the apps that are businesses in themselves – there’s a free version which can be upgraded by the user’s payment thus by removal of ads. But if there is a branded app that presents products and services of a company, an ad inside kills it instantly. People hate ads on companies’ websites if they just surf through them. When it comes to mobile app usage, which is far more result-oriented, ads distract and frustrate users.

– The second problem is that app makers do not provide the quality required for serious products. But really, who would entrust a serious product to such a builder? The full cycle of development, including thorough quality assurance by a development company, cannot be provided by cheaper builders. Therefore this problem depends on what you need.


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